Nanaimo is a harbour city in central Vancouver Island, Canada.
This rebranding of its downtown area reflects a connection with the community and the feeling of being home.
The mark is inspired by the island's mountainous terrain, coastal lifestyle, and the shape of a house.
The wordmark lends itself to vertical and horizontal contexts.
What I did
Deliverables: Logo design, motion design, and collateral.
Tools: Adobe Illustrator, Adobe After Effects, and Adobe Photoshop.